2018 ANA Advertising Law & Public Policy Conference

The 2018 ANA Advertising Law & Public Policy Conference, held on March 15-16, 2018, in Washington, D.C., was organized by the Association of National Advertisers (ANA). This annual event brought together industry leaders, legal experts, and policymakers to discuss the evolving landscape of advertising law and public policy.

The conference addressed a range of pressing topics, including consumer skepticism, brand safety, advertising and technology innovations, data governance, global restrictions, transparency, and device recognition. Discussions focused on current enforcement priorities from various government and self-regulatory authorities concerning responsible data collection and use, as well as digital, video, mobile, and cross-device advertising. The role of transparency and control in bolstering brand safety and consumer trust was also a key theme.

Notable speakers included Maneesha Mithal, Associate Director of the Division of Privacy and Identity Protection at the Federal Trade Commission; Genie Barton, President of the BBB Institute for Marketplace Trust, Inc., and Vice President and Director of Online Interest-Based Advertising Accountability and Mobile Marketing Initiatives at the Advertising Self-Regulatory Council; and Michael A. Signorelli, Counsel for the Digital Advertising Alliance and Partner at Venable LLP. These experts provided insights into the challenges and opportunities within the advertising industry.

The conference was designed for legal professionals, marketers, and policymakers involved in advertising and public policy. Attendees gained valuable knowledge on navigating the complexities of advertising law, ensuring compliance, and fostering consumer trust in an increasingly digital marketplace.