2nd IBA Virtual Legal Business Development & Marketing Conference

The 2nd IBA Virtual Legal Business Development & Marketing Conference, organized by the International Bar Association (IBA), took place from 27 to 30 September 2021. This virtual event was presented by the IBA's Law Firm Management Committee's Business Development and Marketing Subcommittee, along with the IBA's Young Lawyers Committee.

The conference featured a diverse range of sessions focusing on the future of legal business development and marketing. Key topics included the evolution of legal culture, knowledge sharing within organizations, and strategies for creating lasting client relationships. Attendees had the opportunity to engage in panel discussions, interviews, and keynote presentations, all designed to provide insights into the changing landscape of legal services.

In addition to the informative sessions, the conference offered virtual networking opportunities, allowing participants to connect with peers and industry leaders from around the world. Notable speakers included Itzik Amiel, founder of THE SWITCH™, and other esteemed professionals who shared their expertise on various aspects of legal business development and marketing.

This conference was particularly beneficial for legal professionals seeking to enhance their business development and marketing skills. It provided valuable insights into emerging trends and practical strategies, making it a must-attend event for those aiming to stay ahead in the competitive legal market.