Service Design Singapore 2026 is a three-day conference scheduled from July 22 to 24, 2026, at the National Design Centre in Singapore. Organized by Service Design Singapore, the event aims to unite service and design practitioners with professionals from various disciplines and sectors to explore innovative opportunities at the intersections of their fields.
The conference will focus on the theme "Intersections & Transitions," addressing the unprecedented convergence of problems, solutions, disciplines, roles, education, technologies, and cultures. Attendees will engage in talks, panels, and workshops on the first two days, followed by guided 'Learning Journeys' on the third day, offering insights into innovative practices within Singaporean organizations.
Participants can expect a diverse lineup of speakers from the public, private, and education sectors, both locally and internationally. The event is designed to inspire attendees to see beyond routine practices, reflect on new perspectives, and collaborate on actionable ideas. Networking opportunities will be abundant, fostering cross-pollination of ideas among professionals from different sectors, industries, domains, and disciplines.
This conference is ideal for individuals and organizations seeking to navigate and leverage the rapid intersections and transitions in today's world. By attending, participants will gain valuable insights and connections to remain valuable to the world and find meaningful paths for themselves and their organizations.
Categories
Speakers(43)
Adela Ordoñez
Head of Experience Design and Research at Zalora
Adela Ordoñez is the Head of Experience Design and Research at Zalora, focusing on designing user-friendly and intentional products, services, and experiences across various SEA markets.
Alex Lau
Vice President, Venture Building at ST Engineering
Alex Lau has been a Designer, Learner, Doer, Business Owner, Strategist, Design Thinker, Educator, Civil Servant, Dreamer, Truth Seeker, Innovator, and Venture Builder, applying design principles across sectors.
Belina Lee
Belina Lee is an economist by training, philosopher at heart, and change agent by calling, committed to achieving the triple bottom line goals of Planet, People, and Performance.
Brandon Tan
Service Design Researcher and Industrial Designer at Ideactio
Brandon Tan is a Service Design Researcher and Industrial Designer at Ideactio.
Charlie Ang
Digital Futurist and Innovation Leader
Charlie Ang is a Digital Futurist and Innovation Leader who prepares organizations and leaders to win in the 4th Industrial Revolution, and speaks frequently on nurturing the next generation to thrive in a hyper-disruptive future.
Chloe Seet
Service Designer at DBS
Chloe Seet is a Service Designer at DBS, working on corporate banking products and services, with a passion for unpacking human stories and connecting them with opportunities for organizations to deliver value.
Clive K. Lavery
Experience Design Lead at Moccu
Clive K. Lavery is an Experience Design Lead at Moccu, with over 10 years of experience helping leading digital agencies and in-house teams to make their users and clients happy, and an active member of the European UX scene.
Dr. Katrin Dribbisch
Dr. Katrin Dribbisch is a service designer with a public sector focus, working with public administrators on digitalizing user-centric public services in Germany, and co-founder of Public Service Lab.
Dr. Wong Sweet Fun
Senior Consultant, Geriatric Medicine at Yishun Health (KTPH)
Dr. Wong Sweet Fun is a geriatric specialist and innovator who has reshaped Singapore’s approach to healthcare for seniors, practicing a holistic approach and designing systemic solutions beyond hospital walls.
Emmy-Lou Hamley
APAC Collaboration Design Lead at Academy Xi
Emmy-Lou Hamley is the APAC Collaboration Design Lead at Academy Xi.
Harriet Wakelam
Executive Director and Head of Group Design at DBS
Harriet Wakelam is a design leader driven by curiosity, systems thinking, and a passion for human-centered innovation, with expertise in financial services, insurance, healthcare, and climate risk.
Hefen Wong
Director, Work Pass Systems and Experience at Ministry of Manpower
Hefen Wong leads the product development and transformation of work pass systems at Singapore's Ministry of Manpower, driven by her passion to create public services that work using design, data, and AI tools.
Jack Sim
Founder at World Toilet Organisation
Jack Sim, known as Mr. Toilet, founded the World Toilet Organization to promote global sanitation, inspired by his upbringing in a Singapore slum and his passion for social entrepreneurship.
Kay Zhou
Kay Zhou has a design education from Singapore, US, UK, and Japan, working in international design agencies in Japan, helping multinational brands develop new products or services, with a background in Chemical Engineering.
Keith Oh
Head of Product Design at Carousell
Keith Oh is the Head of Product Design at Carousell, with experience across industries and a background in engineering, cognitive psychology, and human-computer interaction, promoting better business by design.
Khai Seng
Founder and Director at Studio Dojo
Khai Seng is the founder and director of Studio Dojo, with experience in UX design since 2004, focusing on design research and interaction design across digital, spatial, product, and service domains.
Laks Laskshmanan Lakshmanan
Head of Enterprise Design at DBS
Laks leads the Enterprise Design Team at DBS, focusing on improving workplace applications and exploring design with and for generative AI, with a passion for people development and driving lasting change through design.
Leah Stockley
CEO and Founder at Let’s Flow
Leah Stockley is an organizational psychologist who works with leaders to drive lasting change that improves company results and enhances people’s experience, combining a deep understanding of people at work with project delivery experience.
Leonard Bahroocha
Head of Product Innovation (SEAO) at Samsung
Leonard Bahroocha is the Head of the Product Innovation Team at Samsung Electronics SEAO, with prior roles at Creative Technology, Philips, Dell, and Electrolux. He drives initiatives aligning design research with consumer needs and business goals, delivering innovation for regional and global stakeholders.
Lynette Ong
Chief Operating Officer at Tan Tock Seng Hospital (TTSH)
Lynette Ong is the Chief Operating Officer at Tan Tock Seng Hospital, advocating for design thinking and lean in healthcare to champion user-centered processes.
Mai Saito
Service Designer at Designit
Mai Saito is a service designer engaging in new service and business development, design-led organization creation, and future design at the intersection of humanity and business.
Manuel Großmann
Manuel Großmann has worked on implementing user-centered services at scale, combining qualitative methods with quantitative insights to improve and launch new services.
Marie Bachoc
Strategy and Service Designer at Philips
Marie Bachoc is a Strategy and Service Designer at Philips.
Mario Van der Meulen
Chief Experience Officer at Aleph Labs
Mario Van der Meulen is a design leader, strategist, and advisor with 30 years of experience working at the intersection of creativity and complexity, focusing on creative leadership and human-centered design.
Matt Collier
Matt Collier co-founded the first design-led innovation lab in the US government and played a role in many Obama-era tech initiatives, now leading culture for Prudential's 14,000 staff and reinventing learning for its 600,000 insurance agents.
Melisa Chan
User Insights & Service Design Deputy Director at EDB (SGN)
Melisa Chan has 20 years of experience across various design disciplines and now focuses on Innovation, Service Design, and Experience Design for physical-digital products, mentoring young designers in and beyond public service.
Misaki Tsuchiyama
Service Designer
Misaki Tsuchiyama is a service designer bridging business and creative processes across APAC/US/Nordic, passionate about finding insights through human-centered research and delivering sustainable services.
Nav Qirti
Co-founder at Service Design Singapore
Nav Qirti is the Co-founder of Service Design Singapore and Principal at Ideactio, deeply curious about the human-machine relationship and applying this understanding for companies to create desirable futures.
Norman Teh
Senior Design Manager at Grab
Norman Teh is a Senior Design Manager at Grab, leading strategy, design, culture, and growth, focusing on building empowered teams that thrive at the intersections of behavioral economics, human-centered design, and product innovation.
Pernilla Johansson
VP and Head of UX & Service Design at Volvo Group
Pernilla Johansson leads UX & Service Design at Volvo Group Digital & IT, bringing 30 years of global design leadership experience from companies like Philips and Electrolux. She champions user-centered, insight-driven design and holds a Master's in Industrial Design from Sweden.
Prof. Birgit Mager
Professor at Köln International School of Design
Since 1995, Prof. Birgit Mager has held Europe’s first professorship in Service Design at the University of Applied Sciences Cologne, shaping its theory, methods, and practice. She is also the Founder and President of the Service Design Network (SDN).
Prof. Ulrich Weinberg
Founding Director & Professor of Design Thinking at Hasso Plattner Institute
Prof. Ulrich Weinberg is the founding director of Europe’s first Design Thinking School, driving its adoption in many organizations and co-authoring the book 'Network Thinking'.
Randy J. Hunt
Head of Design at Grab
Randy J. Hunt is the Head of Design at Grab, with over fifteen years of experience designing and building multi-sided marketplaces, creating long-term value through design contributions that benefit and strengthen entire enterprises.
Raphael Hodé
Lead Designer at Designit
Raphael Hodé is a Lead Designer in the Tokyo studio of Designit, fascinated with complex systemic problems, beautiful consumer experiences, and social innovation, working in multicultural environments.
Reima Rönnholm
Co-Founder at PALMU
Reima Rönnholm is the Co-Founder of PALMU, a Finnish Service Design agency, with 14 years of experience as a Service Designer and a Board Member of the Happy Food store in Sweden.
Ronald Daldarup
Ronald Daldarup drives innovation for both the hotel and F&B arms of Shangri La Group, co-founder of NBDA Asia, with previous experience at Philips.
Sharina Khan
Experience Design Consultant at Thoughtworks
Sharina Khan is an Experience Design Consultant at Thoughtworks.
Tamsin Greulich-Smith
Tamsin Greulich-Smith has a career driven by curiosity and using design to solve problems, pioneering new positions that integrate environmental and health strategies.
Tim Heiler
Design Director at Iconstorm
Tim Heiler is a design director at strategic design agency Iconstorm, involved with various technology- and design-related conferences, and co-launched the initiative 'Future Tools Now' to facilitate the move towards desirable futures.
Tze Ming
Co-founder and Director at STUCK
Tze Ming is a co-founder and director at STUCK, a multidisciplinary design studio bridging physical products, digital interaction, and user experiences, with prior experience at Ziba Design and Philips Design.
Ville Immonen
Principal Service Designer at DBS
Ville Immonen is a Principal Service Designer at DBS, leading regional service design projects to craft seamless and delightful customer experiences in financial services.
Xintian Zhang
Insights Manager at Nielsen
Xintian Zhang is an Insights Manager specializing in qualitative, ethnography, and semiotics at Nielsen.
Yvonne Ng
Service Designer and User Researcher at Ideactio
Yvonne Ng is a Service Designer and User Researcher at Ideactio.
Event Details
- Date
- July 23-24, 2026
- 2 days
- Location
- 🇸🇬 Singapore
- National Design Centre
- Audience
- Service and design practitioners, professionals from various disciplines and sectors, public sector organizations, multinational corporations, organizations in Asia-Pacific and ASEAN regions.
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